There is an agreement among top marketing experts that email marketing is the most important marketing strategy. I’ll just quote on expert, Neil Patel: “Out of all the channels I tested as a marketer, email continually outperforms most of them.”
Whether it’s a new landing page you created, a change in your site design or a new online course you are building, customizing new forms to your constantly changing website is just too difficult.
Most form plugins, including the popular contact form 7 plugin, force you to use code when creating and customizing forms. This method takes a lot of time, and is very complicated. This is why you see the same form design implemented in very different websites.
In this article I’d like to go over 7 ways in which you can utilize the advantages that Pojo Forms plugin have over the Contact Form 7 plugin, in ways that make you work much more efficiently with forms on the sites you build and maintain.
1. Once You Build a Form With Drag & Drop, You Can’t Go Back
When you create a new form with Contact Form 7, you have to build each field with surrounding HTML tags. This is very time consuming, and also prone to errors.
In Pojo Forms, you never have to look at code. You choose the fields and order them using an intuitive drag and drop interface.
2. Your Clients Will Be Able to Handle Pojo Forms
If you’re building a website for a client, it is safe to assume that the project will not be over when you hand them the finished website. Because CF7’s setup includes code, these clients will turn to you every time they want to make a change with the form, or if they wish to add a new form themselves.
Pojo Forms offer a great advantage for web designers, because they are intuitive enough that even the most novice clients will be able to use them. Give them a quick tutorial, and they’ll be able to make changes on their own.
3. Control the Structure of the Form
The layout and structure of a form can greatly influence its effectiveness and conversion rate. You can read more about it in this extensive guide about form conversion optimization. Creating a form with columns or changing the position of field titles are two examples that can influence whether visitors will submit the form.
Unfortunately, it is very difficult to make structural changes using CF7.
With Pojo Forms, you can make layout changes from the admin itself.
4. Control the Style of the Form
Contact Form 7 does not give you options to change the styling of the form elements from within the page.
In Pojo Forms, you can set the width of each field from within the admin. This also allows you to create forms with various columns.
We have also included 5 preset field and button sizes, so you can customize the styling automatically.
5. Change the Default Style of the Form
Because it is so popular, most themes have made Contact form 7 inherit the theme’s style by default. This becomes a nuisance when you want to customize the form to look different than the theme settings. You might want to change the color of the submit button to a bright orange, or place it on the left instead of the right.
In CF7, the only way you can customize the styling of the form is to make code changes. This is much easier in Pojo Forms. We give you the option to make style changes from within the form admin, without having to use code or CSS.
6. Thank You Page
A Thank You page is a must for anyone using forms. As Megan Marrs of Wordstream puts it: “In order to get the most out of your coveted converted user, you need a stellar thank you page.” Thank you pages make tracking conversions easier, allow you to keep the visitor engaged in the websites, and let you broaden the relationship with them, and even upsell them with another product or service.
In Contact Form 7, in order to redirect the users to a “thank you” page after they submit the form, you have to go to the additional settings and place a JS code similar to:
Again with the coding! By now you should understand why this is not such a good solution.
Also, this solution doesn’t always work, and is prone for conflicts.
In Pojo Forms we again strived to make it easier for you, and included a field that you can insert the thank you page URL into. The user will automatically be redirected to this page after submitting the form.
7. Responsive & Mobile Friendliness
People spend 51% of their internet time on mobile, compared with 42% on desktop, according to eMarketer.
So which of these forms do you want to show your visitors?
Contact form 7 does not come responsive out of the box. You want to make it responsive? You guessed it – you have to put in CSS code.
Pojo Forms come built in responsive to all mobile and tablet devices.
That’s just half of the picture. It’s hard to fill in forms with your mobile device. This is why we made all form fields automatically compatible with smartphone keyboards, so your visitors will be able to fill the forms faster and easier.
For example, if users are filling in the email field, their keyboard will automatically include the @ key at the bottom of the keyboard. When filling in the phone field, the keyboard will show the telephone keypad display.
I find it frustrating when I feel like the tools I am using are slowing me down. This is exactly the case with using contact forms. We built the Pojo Forms plugin with the best user experience in mind, so you can create beautiful forms in a fraction of the time.
We are constantly adding more features and functionality to the plugin, and have recently added reCAPTCHA to make it more secure, as well as added a file upload option.
We hope you enjoy our forms plugin. Go ahead and download it from the WordPress plugin page.